CASE STUDY
A US-based innovative drug manufacturing company has developed a cutting-edge device for ophthalmic use, poised to revolutionize eye care.
This unique device offers novel solutions for vision health, addressing unmet needs in the market. However, company lacked the global infrastructure and market presence to effectively distribute and market the device on its own.
Our Solutions Participation and Approach:
Market Research: Conducted a comprehensive market assessment to identify treatment gaps, competition, and current and future market trends.
Product Profile & Partnering Package: Created an extensive product profile and partnering package using scientific results, product features, and revenue potential to attract leading ophthalmic companies.
Partner Identification: Targeted and reached out to leading ophthalmic companies such as Alcon, Carl Zeiss, Bausch & Lomb, and Abbott Medical Optics with the partnering package.
Negotiation & Term Sheet: Supported the client in deal negotiations and finalizing term sheets, leveraging our expertise to ensure favorable terms.
Market Sizing: Executed primary market research involving 55 ophthalmologists and over 200 patients to evaluate product response, price sensitivity, and usage adoption.
Revenue Forecast: Developed detailed revenue and volume forecasts (base, downside, and upside scenarios) for the innovative device.
KOL Identification: Identified and engaged key opinion leaders in the ophthalmic field to validate the product and its potential.
Partner Reach out Initial Discussion: Initiated discussions with potential partners to explore collaboration opportunities.
